NBA NEWS | 12bet

The National Basketball Association became the first major sports league in the world to top 5 million Twitter followers on Monday morning. And no other league is even close.

The next most popular sports organization, the NFL, clocks in around 3.3 million followers. Major League Baseball has just over 2 million, while the National Hockey League and World Wrestling Entertainment have about 1.1 million each. World soccer's governing body, FIFA, has almost 800,000 followers.


The NBA has long been at the forefront of using social media in the sports business world. Fans used Twitter to vote for this year's Slam Dunk Contest winner, and in March the league began selling t-shirts featuring star players' Twitter handles. Last month, it marked the beginning of playoff season by official launching Pinterest and Tumblr pages.
More than 350 current and former NBA players are on Twitter. Counting official league, team and player profiles, the league claims more than 260 million combined Facebook likes and Twitter follows.

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