The National Basketball Association became the first major sports league in the world to top 5 million Twitter followers on Monday morning. And no other league is even close.
The next most popular sports organization, the NFL, clocks in around 3.3 million followers. Major League Baseball has just over 2 million, while the National Hockey League and World Wrestling Entertainment have about 1.1 million each. World soccer's governing body, FIFA, has almost 800,000 followers.
The NBA has long been at the forefront of using social media in the sports business world. Fans used Twitter to vote for this year's Slam Dunk Contest winner, and in March the league began selling t-shirts featuring star players' Twitter handles. Last month, it marked the beginning of playoff season by official launching Pinterest and Tumblr pages.
More than 350 current and former NBA players are on Twitter. Counting official league, team and player profiles, the league claims more than 260 million combined Facebook likes and Twitter follows.
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Bulls vs. 76ers
DEERFIELD, Ill. (AP) -- It seemed almost unthinkable that the Chicago Bulls could be in this spot.
Yet here they are, trailing the Philadelphia 76ers 3-1 in the first round and trying to avoid elimination as they return home for Game 5 on Tuesday night.
If the Bulls lose, they will be just the fifth No. 1 seed to fall to an eighth seed. It would also give Philadelphia its first series victory since 2003, a scenario few envisioned when the postseason started.
"It's been a crazy year from beginning to right now," guard Richard Hamilton said Monday. "We know that."
They also realize it'll take a wild comeback for them to advance, particularly given their injuries. They lost Derrick Rose for the remainder of the season to a torn anterior cruciate ligament in his left knee late in the series opener, and center Joakim Noah will likely sit out his second straight game because of a sprained left ankle, leaving them without two of their leaders.
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Euroleague Basketball, commonly known as the Euroleague, is the highest level tier and most important professional club basketball competition in Europe, with teams from up to 18 different countries, members of FIBA Europe. For sponsorship reasons, for five seasons starting with 2010–2011, it is named Turkish Airlines Euroleague. The competition is operated by ULEB, a Europe-wide consortium of leading professional basketball leagues. During the season, the Euroleague is broadcast on television in 191 countries[ and can be seen by up to 245 million (800 million via satellite) households weekly in China. It is also televised in the United States and Canada on NBA TV and available online through ESPN3. The Euroleague Final Four is broadcast on television in 197 countries.










